Disney / ABC

At Freeform, Disney's cable network, we implemented a strategy to transition audience from cable to streaming, addressing young adult preferences. By leveraging CRM-enabled notifications, lifecycle strategies, and content merchandising, we boosted engagement by 45% QoQ and drove a 3x YoY increase in digital views for major franchises. These efforts addressed Disney/ABC's growth challenges in the streaming era, strengthened its competitive position, and paved the way for Disney+.

VistaPrint

At Vista, we developed a go-to-market plan for Vista x Wix, a SaaS tool for small businesses and creators. By leaning into rapid A/B testing in existing organic channels we succeeded in driving new subscriptions up 2.5x MoM and doubling freemium-to-premium conversions, exceeding projections by 20% within 60 days. We also reduced sign-in friction through close study of behavioral patterns, spurring a 390% increase in activations, and showcasing the effectiveness of a holistic approach to growth.

Quantive - ongoing

This B2B SaaS provider needed to reinvent inefficient Marketing and Sales funnels and reduce dependency on paid media. Our thorough audit revealed a need to re-position their new AI-driven product through three key changes: tighter positioning, content-driven sales enablement, and transformational partnerships. They are currently implementing these recommendations and are poised to realize their ambition of leading in a competitive landscape.

Nolodex - ongoing

Adalith labs is providing product and project management as new versions of this referral and payments platform are defined and released.  We're also performing architecture reviews, infrastructure reviews and testing services, as well as working with Nolodex on and ongoing basis on internal organizational processes and tooling. 

Selfmade

At Selfmade, an EdTech platform for female founders, we doubled subscriber acquisition efficiency by optimizing marketing operations and streamlining processes. Through 1:1 coaching, we enhanced the existing team's skills to meet scaling demands without immediate hires. This comprehensive approach addressed critical growth challenges and strengthened Selfmade's position as a leading educational resource for female entrepreneurs.

Auggie  - ongoing

Adalith Labs is guiding the founders of this B2C startup on speeding momentum towards product/market fit through user research and strategic partnerships,. We're also optimizing their limited growth resources by revamping their hiring plans and increasing team efficiency.